COMPANIES

ChangingWorlds

ChangingWorlds’ ClixSmart Intelligent Portal Platform delivers innovative solutions to mobile operators which improve the user experience of the mobile internet. These include:

• Personalized content discovery
• Intelligent content recommendations
• Subscriber intelligence
• Targeted mobile advertising
• Mobile portal management
• Sophisticated device management

With over 50 mobile operator customers worldwide including Vodafone Global, O2 UK and Germany, T-mobile, TeliaSonera, CSL Hong Kong and Celcom Malaysia; ChangingWorlds’ solutions have demonstrated significant benefits in terms of mobile portal usability and increased data revenues.

At the core of the ClixSmart platform is a relevance and personalization engine that is capable of capturing unrivalled subscriber intelligence by automatically monitoring the implicit behaviour of users online and by combining this subscriber intelligence with external sources of complimentary data, from demographic profiles to billing data.

Based on advanced artificial intelligence, ChangingWorlds' ClixSmart™ technology is proven to greatly enhance mobile content relevance and portal usability, resulting in greater ARPU (Average Revenue Per User) for operators.

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